Real Talk

The Rebrand: Welcome to CHRISTINA RICE WELLNESS

March 1, 2018

Welcome to CHRISTINA RICE WELLNESS

Notice anything different?

Well, I’m sure you do.

NEW WEBSITE!

I don’t even know what to say right now because I am so excited. Did you see this coming?

I guess I should give an explanation.

If you couldn’t already tell, I have officially rebranded everything. New website, new Instagram handle, new podcast name, new email…I’m sure I’m forgetting something. Basically, new everything.

Do you like the new look? I hope you do. I’m ecstatic about it, and I have to give a huge shoutout to my incredible web designer, Anelise Salvo. She is a genius and I am so grateful for her and all of her hard work on this. She is a miracle worker.

Let’s talk about the rebrand. This has been something I’ve gone back and forth about for a long, long time. I always planned on creating this particular website for my nutrition services, but I was going to leave my old blog, Addicted to Lovely, as something separate. The plan was to keep Addicted to Lovely as the blog, Christina Rice Wellness as my site for health coaching / nutritional therapy services, and Actually Adultish as my podcast. Plus, Straight Up Paleo podcast as its own entity, of course.

However, I’ve also been conflicted for awhile over Addicted to Lovely and Actually Adultish, and I need to explain why. Both brands are like my babies. I’ve poured my heart and soul into both, and both have become a part of who I am. People know me as “addicted to lovely” or Actually Adultish. They both got me through some of the hardest and best parts of my life – it was all documented right there. I have so many memories connected to them. I feel attachments to the names because of this – they’re like my other limbs.

That being said, I’ve also felt disconnected from the actual names for awhile now. Obviously I am completely invested in all of the content I create for both, but I have felt for some time like the actual names didn’t represent me anymore. I loved the names because I created them, but my brand and content has evolved over the years as I have also grown. As I look to the future, it’s clear to me that I will only continue to grow a bit further away from those names.

When I named my blog Addicted to Lovely, I intended for it to be focused on beauty. I knew nothing about health. Then I got sick, found a new passion for healthy living, and it very quickly turned into a blog focused on health and wellness. I changed, and of course my content changed with me.

I started my podcast, Actually Adultish, when I was in college. I started it because I felt like there was no other podcast out there targeted towards young adults, and I wanted to create a space to talk about “adulting.” I still want to create that space, but I’ve also grown up a lot since starting the podcast, and my focuses have shifted. While the content is still relatively broad and includes everything in the “lifestyle” category, it’s definitely slanted more towards health and wellness. Simply because that’s my own personal focus. Meanwhile, I don’t want anyone to feel like this podcast is JUST for people in college or young adults. It’s truly for everyone.

Knowing all of that, I have wanted to change the names for awhile, but I felt like I couldn’t because Addicted to Lovely and Actually Adultish are so much a part of who I am. I also had no idea what I would change them to. Funny how a name can mean so much, right?

At the same time, I get overwhelmed with having so many different brands, and I would still have that problem no matter what I changed the names to. It’s a lot for one person to juggle –  too many email addresses, business cards, Instagram accounts, Twitters, Pinterests, and NAMES!  I think it’s confusing for other people to keep track of, as well. I know that a lot of people don’t even realize that I have all of those different parts to my personal brand.

All of this was going on in my head while I was in the process of building Christina Rice Wellness, which was the one brand I have always been absolutely sure about, and the one that was always my ultimate plan and priority. Then it finally clicked, and I realized I didn’t know why I was stressing out about thinking of new names for Addicted to Lovely and Actually Adultish when I had the answer right in front of me. Why not just put everything under Christina Rice Wellness? Made perfect sense to me.

So I nervously asked my web designer if she could help me make it happen, and of course she pulled through. Since making this decision, I have been anxiously waiting for it to finally be live. I can’t tell you how much weight it takes off my shoulders to just have ONE BRAND. I feel like my brain clutter has been reduced by about 5000%.

I’m also very excited about this because it’s shifting the focus to be more in line with what my job and passion actually is. I know many people think that I make a living off of being a “blogger,” but I definitely don’t. I have a blog, but that’s not my career, and I don’t plan on it ever being my career full-time. My health / nutrition services are my #1 focus and how I make a living, so hopefully now that it’s all in one place, this is more obvious to people who stumble across my content.

To be clear, here’s what’s happened. Christina Rice Wellness is now my website. All of the content from Addicted to Lovely IS NOT GONE – it has just been moved to this new website, so it’s all in one place!

Actually Adultish Podcast has now been renamed “Wellness Realness.” I’m obsessed with this new name and feel like it fits in perfectly with my brand and what the podcast is really about – keeping it VERY real when it comes to health and wellness. Still the same content, just a new name, podcast cover, and MUSIC (can’t wait for you to hear!). I think that “wellness” is a very all-encompassing term and includes everything from nutrition to fitness to relationships to lifestyle. With this new name change, the podcast episodes will now all be published to this same website, just under the podcast tab. You can find my other podcast, Straight Up Paleo, under that tab as well.

To recap, no more addictedtolovely.com, and no more actuallyadultish.com. Just christinaricewellness.com.

I’ve also changed my Instagram handle to @christinaricewellness, since, obviously, that is now my brand. I am very excited and relieved to be changing my handle, honestly, because I’ve wanted my own name to be in it for a long time. It just feels more like me.

PHEW. That was a lot. I hope this explanation helped, and I can’t wait to hear what you all think! I am personally extremely relieved, excited, and proud of this new change. I feel like it’s the start of a new chapter! My brand has grown up! If you’ve been with me from the beginning, thanks for growing with me. And if you’re new here, welcome to the tribe!

What do you think?

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